It started like all great entrepreneurial ventures do – in a group chat filled with bad jokes and even worse financial decisions.

"wfb?"

Three little letters that haunt our phones daily. What's for Boba? The question that simultaneously brings us together and slowly drains our bank accounts, one $7 drink at a time.

We're a tight-knit crew of friends & colleagues who've somehow made boba tea our entire personality. Are we aware that we're basically drinking liquid candy? Absolutely. Do we care? Not even a little bit. Our parents immigrated here for the American Dream, and apparently, our version of that dream involves consuming alarming amounts of tapioca pearls.

the mission

What started as an inside joke has evolved into something bigger. We come from different backgrounds, but we all understand the hustle, the community, and the inexplicable need to document every boba run on social media.

This brand exists to celebrate our obsession while supporting our friends who are chasing their dreams on the pickleball court. Every shirt you buy helps fund their tournament gear, because apparently, we've collectively decided that supporting questionable hobbies is our love language.

the vibe

We're not trying to be the next big fashion brand. We just thought, "What if we could turn our daily question into wearable art?" Every piece is designed with the same energy as our group chat – a little chaotic, surprisingly thoughtful, and definitely not taking itself too seriously.

So whether you're part of the WFB cult or just someone who appreciates random comfy merch with a side of existential boba humor, welcome to the family.

Now, what's for boba?